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Certified Digital Marketer (CDM)

Certified Digital Marketer | CDM

The Certified Digital Marketer (CDM) certification is a professional certification program that is designed to help individuals develop the skills and knowledge needed to excel in the field of digital marketing. The certification is intended for professionals who are working in, or are looking to work in, roles such as digital marketing manager, search engine optimization specialist, social media manager, content marketer, and more.

The CDM certification is provided by the Global Association of Business & Management (GABM.us), which is based in the United States and specializes in membership and professional certifications for the business and management field.

STUDY TOPICS

  • Chapter 1: Your Digital Marketing Strategy Template
  • Chapter 2: Developing a Content Marketing Strategy
  • Chapter 3: Crafting a Digital Advertising Plan
  • Chapter 4: Understanding Social Media Marketing
  • Chapter 5: Following Email Marketing Best Practices
  • Chapter 6: Designing Your Search Marketing Strategy
  • Chapter 7: Applying Website Analytics to Your Digital Marketing
  • Chapter 8: Leveraging Conversion Rate Optimization to Drive Growth

What You’ll Learn

  • DigitalMarketer's Customer Value Journey is the basis of their strategies.
  • Learn all 8 stages of the Customer Value Journey to create a winning strategy for your business.
  • Content marketing attracts prospects and moves them through a marketing funnel.
  • Learn how to plan your content marketing strategy and create "perfect" content.
  • Mastering traffic acquisition is the secret to powerful digital marketing.
  • Learn the secrets to crafting a digital advertising plan that works.
  • Social media success involves attracting fans and followers, engaging them, and even selling to them.
  • An email is a powerful tool that can exponentially grow your business.
  • Search engine optimization can boost website traffic and visitors' trust.
  • Website analytics can help identify areas that need tweaking or doubling down on.
  • Conversion rate optimization is critical to success as a digital marketer.
  • Each chapter covers methods, metrics, lingo, and roles for each tactic.
  • The guide is organized in a logical progression.
  • You can implement tactics one at a time for maximum growth

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EXAM DETAILS

  • Only 60 Multiple Choice Questions
  • The passing score is 70% or higher
  • The exam duration is 120 minutes
  • Retake the exam unlimited times within 90 days
  • No additional charges for retaking the exam

KEY BENEFITS

  • Competitive edge - Demonstrates expertise
  • Enhanced credibility - Recognized by industry professionals
  • Continuous learning - Stays up-to-date
  • Improved career opportunities - Opens up new paths
  • Practical application - Applies immediately in the workplace

WHO ARE INTERESTED?

  • Digital marketing professionals
  • Marketing consultants
  • Marketing managers and directors
  • Advertising executives.
  • Social media managers
  • Web developers
  • Freelancers

The Certified Digital Marketer (CDM) certification provides a competitive edge, enhances credibility, and demonstrates knowledge and expertise in the digital marketing industry. It ensures continuous learning, and practical application, and can lead to enhanced career opportunities and business growth. The certification is recognized globally, and investing in it can result in a positive return on investment.